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september 1, 2022
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5 reasons why quality packshots are crucial for more conversion.
You can’t have a webshop without a decent packshot nowadays, especially in COVID times where online sales have skyrocketed. Needless to say that it’s essential for your products to stand out in the masses. Believe us, you’ll experience a lot of benefits if you invest in quality product visuals
The proof is in the pudding! Here are 5 facts and figures why investing in quality
packshots is the way to go to increase sales, reduce returns and have your
products, your webshop and your brand look their best!
FACT 1
Quality product pictures increase your sales significantly
People want to be well-informed when buying online. That’s why it’s necessary to give as much information as possible.
About your product, and that means more than just text! Here’s what the research of PR Newswire has taught us.
FACT 2
Detailed packshots improve your visibility on Google
Image optimization is almost as important as search engine optimization. So it won’t come as a surprise that Google not only likes original texts, but also original images. With your own picture of a product, a product name and number that corresponds with the header of a web page, you score so much better than with the standard stock photos everyone uses. If you’re interested in creating original (and visual) content for your website, we can help you out!
FACT 3
Qualitative images will give a qualitative look and feel to your brand and product
Nowadays, the same items are often sold on different webshops and marketplaces. A customer will start by making a quick visual screening. With images looking consistent and professional, your webshop will come across better as well, and rank higher accordingly. If you’re ready to take your webshop to the next level, don’t hesitate to contact us!
FACT 4
Great packshots can reduce returns up to 20%
The better informed a customer is at the time of their purchase, the smaller the disappointment is when they receive their product. High quality packshots will decrease those dreaded returns
FACT 5
Quality images will improve your average page load speed
Almost 64% of the average webshop consists of images. This usually affects the loading speed. It’s important to keep that loading speed under 2 seconds to give visitors a good website experience
Word explanations
A STILL
This is the simplest of the packshots. Taken straight from one angle. Show at least two stills of your product – front and back. Ideally you should also show the side and – if relevant – the top, bottom (e.g. shoes) or inside (e.g. a handbag).
360°
This is a rotating packshot where the customer can view your product with a mouse-over and have it rotate and zoom in as desired.
Recent studies have shown that people who interact with a 360° presentation of a product are up to 14% more likely to buy the product than those who have only seen stills. (studied by Tibert Verhagen – University of Amsterdam, 2016)
GHOST PACKSHOTS
With a ghost packshot you can see the shapes, but not the mannequin. The benefi t of these packshots is that you can also show the inside (e.g. the lining of a jacket) which gives you a good idea of how the will piece look when you wear it.
Some marketplaces want ghost packshots to be submitted. Making your own ghost packshots is very time-consuming, so it’s better to hire a professional for this.
PACKSHOTVIDEOS
THE KEY TO THE BASKET
In addition to packshots, more and more videos are made of the clothing pieces on a model (recognisable or unrecognisable). Here you can show how the fabric moves and zoom in on specifi c characteristics of the piece / silhouette.
About studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
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